We launched our Fall corduroy campaign from a simple insight: corduroy bridges generations. It’s a fabric worn by both grandkids and grandparents, a shared thread that opened the door to something more meaningful.

Rooted in Brunch’s pillars of emotional storytelling and nostalgia, the campaign told the story of a weekend at grandpa’s, where everyday routines become cherished memories. We watched as the grandpa moved through his day; shaving, pouring cereal, and mowing the lawn - with his grandson mirroring each step, adding a younger playfulness to it all. The lines between ages began to blur, their habits overlapping, allowing their inner child to emerge and core memories to take shape.

The campaign hit home for many, driving strong sales and prompting a community moment, inviting customers to reach out check on their grandparents, sending a screenshot for a special reward. It extended the story beyond the screen, turning sentiment into action and engagement.