It started like any good morning—slippers on, the toaster dings, and the last waffle up for grabs. Eggo is a brand built on those kinds of memories. At Brunch, we’ve always been drawn to the in-between—simple rituals, family rhythms, and the comfort of slow starts—the moments made for slippers.
We built the campaign from that shared emotional space. The story follows a family at breakfast, brought to life through photo and video content that captures both the retro charm and playful dynamic of the kitchen. Every detail was intentional—from syrup on fingers to Dad’s paper and coffee mug—creating a world that feels lived-in and familiar. To bring that world to life, we transformed a NYC retail space into The Dinette—a vintage-inspired kitchen filled with checkered tiles, yellow retro appliances, and Eggo waffles on the stove. For one week, visitors could step inside, shop the collection, and relive the kind of mornings we all daydream about.
What began as a product collaboration became something more: a campaign that celebrated mornings that start slow, feel warm, and bring everyone to the kitchen—turning everyday moments into something worth remembering.
My Roles:
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Concepted the core idea behind the campaign—drawing from the shared emotional space between Brunch and Eggo to tell a story rooted in family breakfasts, everyday rituals, and a celebration of mornings that start slow, feel warm, and bring everyone to the kitchen.
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Managed every stage of the campaign—from building timelines and producing content to launching the pop-up—making sure each part felt connected, intentional, and true to the story we set out to tell.
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Served as the direct link between Brunch and Eggo—leading communication with care and clarity, aligning on creative, timelines, budgets, and making sure both teams felt fully brought into the process.
THE DINETTE
